white paper marketing

3 indispensable white paper marketing success factors

Every recipe for success is based on the right ingredients. The following three ingredients are indispensable for successful white paper marketing… Every B2B marketer knows that white papers are a great marketing and sales tool for their business. Of course, they now want to use White Paper successfully. So what could your white paper marketing success…

White paper by Guavus on Virtualization

Leveraging Machine Intelligence and Operations Analytics to Assure Virtualized Networks and Services

This white paper focuses on a valuable use-case, which leverages operations analytics (OA) and machine intelligence (MI) to drive a variety of resource allocations within virtualized networks. This resource allocation applies both within the “cloud” and in the access network.

This paper also explores an emerging concept: “Software-Defined Operations (SDO),” which applies Software-Defined Networking’s (SDN’s) separation of data and control planes to key pieces of modern care and operations equipment.

Stage-based marketing

White Paper Approaches Based on Sales Cycles

White papers are suitable for continuous use throughout all phases of the sales cycle of tech buyers. It is therefore important to cover specific aspects of the individual phases of their sales cycle with corresponding white papers. Facilitate each stage of the buying process by feeding appropriate information to help buyers confidently reach from one…