In the US, content marketing is now more popular with B2B marketers than search engine marketing, public relations, events or the placement of advertisements in radio, TV or print media. The results of a recent survey of around 400 US marketing professionals. Last year, the survey was conducted by Curata, a provider of content curation software .
Here I briefly summarize the main results of the study for you. 82% of respondents marketers in the US now rely on content marketing. And regardless of industry or technology. Which means they are increasingly creating and publishing content, such as blog posts, photos, videos, case studies, and white papers. Their primary concern is to increase the visibility of their respective brand (s), to attract attention and interest, to retain customers and generate leads, and to increase sales.
Content marketing has also proven to be cost-effective for respondents as an alternative to traditional marketing tactics and strategies. This also affects the marketing budgets. Half of the respondents use up to 30% of the content marketing budget, while the other half of the respondents estimate that the share of content marketing investments in the budget is between 30% and 60%. Noticeable numbers, right? If you want to know more about content marketing in detail, you can check out their blog here: http://www.curata.com/blog/
Info graphic source: Curata.com