data sharing summit
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Data Sharing Summit

For many of today’s data and analytics leaders, getting trusted data into the hands of their team members to make informed decisions represents both a challenge and an opportunity. By introducing the right data sharing programs, data and analytics leaders can empower data-driven decision making and deliver business value. Join us at our Data Sharing Summit and learn from industry experts about the benefits of starting a data sharing program that puts trusted information within reach of every data consumer

Future-First-Party-of-Marketing
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Future First-Party of Marketing

How Tealium and Meta are helping companies use first-party data to optimise customer experiences

For years, marketers have relied on third-party data to create personalised experiences for their customers. While far from perfect, third-party data was easy to get, widely available and drove performance for marketers. However, its effectiveness is quickly waning.

Today, consumers want to know how their data is being collected and used. Governments are responding with new data privacy regulations.