2022 State of Digital Experiences
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2022 State of Digital Experiences

In 2020 and 2021, businesses had to change their tactics. To get in front of audiences, organizations had to shift from conferences and summits to virtual events and webinars.

But did organizations shift too much too fast? Are audiences tired of staring at screens?

The answers can be found in our report, “The State of Digital Experiences in 2022.” Read this to discover the trends behind webinar and virtual event marketing and see why digital engagement is essential in 2022.

Download this free report to learn:

Why webinars and virtual events are continuing to engage attendees at a staggering rate
How audiences respond to on-demand content and personalized content experiences
How digital experiences performed in Q4 2021 and throughout the year
Download now!

Amazon Web Services and Accenture: How to Build a Healthcare Consumer-centric Digital Front Door
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Amazon Web Services and Accenture: How to Build a Healthcare Consumer-centric Digital Front Door

The digital revolution is introducing new ways to advance healthcare consumer experiences. Leading with human-centered design and technology that leverages the cloud, a digital front door can improve patient access, engagement and self-service.

Join Amazon Web Services and Accenture for a webinar about the partnerships’ unique approach to using Amazon consumer best practices to unlock the healthcare digital front door.

Learning Points:

Healthcare consumerism trends
Digital font door solution
Case studies that spotlight AIML and the importance of digital strategy / change management

Transform the banking experience with personalization
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Transform the banking experience with personalization

Personalization is a cornerstone of creating a great customer experience. But personalization is not a magic bullet—it requires careful planning and execution to be effective.

This whitepaper explores the fundamentals of effective personalization and shares five principles to guide your personalization initiatives—whether you’re trying to solve a specific business challenge like improving your conversion rates, or you’re simply looking to improve your customer’s experience.

Future First-Party of Marketing
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Future First-Party of Marketing

How Tealium and Meta are helping companies use first-party data to optimise customer experiences

For years, marketers have relied on third-party data to create personalised experiences for their customers. While far from perfect, third-party data was easy to get, widely available and drove performance for marketers. However, its effectiveness is quickly waning.

Today, consumers want to know how their data is being collected and used. Governments are responding with new data privacy regulations.

Generating the Single View of Your Customer to Improve Insights
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Generating the Single View of Your Customer to Improve Insights

Buyers today use many digital channels along their customer journey which makes it difficult for organizations to create a unified customer profile. Establishing a single view of your customer allows businesses to personalize customer engagement, obtain insights faster, measure cross-channel behavior, and maximize a best-of-breed tech stack!

Download your copy of our new eBook, Generate a Single View of Your Customer to Improve Insights, to serve up use case recipes that not only improve metrics like click-through-rate but also create significant marketing ROI.

Do You Have a Framework for Digital Success?
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Do You Have a Framework for Digital Success?

Free, perfect, and now. That is the definition of customer expectations in the Digital Age. Technologies to meet those expectations exist in abundance. But frankly, that’s part of the problem..

Organizations need new skills to effectively implement an expanding set of digital capabilities, such as artificial intelligence (AI), deep learning, the internet of things (IoT), and robotic process automation (RPA).

The active knowledge base for professional customer service
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The active knowledge base for professional customer service

Your service team is the first and often only contact customers have with your company. That’s why quick answers and solutions that meet the customer’s needs are crucial for a positive impact on the service center’s KPIs.

 A killer knowledge base is the key to your customer support strategy and this is why use of smart knowledge management systems in service centers is increasingly becoming a critical factor for success.