Transform the banking experience with personalization
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Transform the banking experience with personalization

Personalization is a cornerstone of creating a great customer experience. But personalization is not a magic bullet—it requires careful planning and execution to be effective.

This whitepaper explores the fundamentals of effective personalization and shares five principles to guide your personalization initiatives—whether you’re trying to solve a specific business challenge like improving your conversion rates, or you’re simply looking to improve your customer’s experience.

Future-First-Party-of-Marketing
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Future First-Party of Marketing

How Tealium and Meta are helping companies use first-party data to optimise customer experiences

For years, marketers have relied on third-party data to create personalised experiences for their customers. While far from perfect, third-party data was easy to get, widely available and drove performance for marketers. However, its effectiveness is quickly waning.

Today, consumers want to know how their data is being collected and used. Governments are responding with new data privacy regulations.

Unified Customer view
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Generating the Single View of Your Customer to Improve Insights

Buyers today use many digital channels along their customer journey which makes it difficult for organizations to create a unified customer profile. Establishing a single view of your customer allows businesses to personalize customer engagement, obtain insights faster, measure cross-channel behavior, and maximize a best-of-breed tech stack!

Download your copy of our new eBook, Generate a Single View of Your Customer to Improve Insights, to serve up use case recipes that not only improve metrics like click-through-rate but also create significant marketing ROI.

Retail Order Management
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Retail Order Management: The Key to Unlocking Omnichannel

Retail is changing at lightning speed with omnichannel no longer a niche concept, rather the new retail norm. Consumers expect the same experience regardless of how they interact with retailers – online, in-store and mobile. Successful retailers are moving quickly to update technologies as the silo systems, organizations and processes of the past are inhibiting their ability to deliver an omnichannel experience.

Ready for an ERP Solution
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7 Signs That Your Company Is Ready for an ERP Solution

Implementing ERP is a long-term business improvement strategy. If done correctly, your ROI will improve dramatically in the years that follow a successful deployment. So how do you know if an ERP solution is right for you? This free checklist will help you quickly evaluate whether conditions are ripe for an upgrade. Recognize that signs that ERP may be the key to improving operational flow and minimizing expenses.