Every recipe for success is based on the right ingredients. The following three ingredients are indispensable for successful white paper marketing! Every B2B marketer knows that white papers are excellent marketing and sales tool for their business. Of course, they now want to use White Paper successfully. So what could your white paper marketing success…
White papers are suitable for continuous use throughout all phases of the sales cycle of tech buyers. It is therefore important to cover specific aspects of the individual phases of their sales cycle with corresponding white papers. Facilitating each stage of the buying process by feeding appropriate information to help buyers confidently reach from one…
In the US, content marketing is now more popular with B2B marketers than search engine marketing, public relations, events or the placement of advertisements in radio, TV or print media.