Generating the Single View of Your Customer to Improve Insights
Offered Free by: Tealium Germany GmbH
See All Resources from: Tealium Germany GmbH
Customer journeys today are more complex than ever due to the increased use of mobile devices, social media, and other digital channels. To keep pace with this new reality, businesses must be able to obtain insights faster and measure cross-channel behavior.
To do this, they must be able to blend customer touchpoints across all channels, which can be difficult. A unified view of customers can enable organizations to personalize engagement with them while also maximizing a best-of-breed technology stack by integrating solutions from multiple providers.
Improve your understanding of your customers by creating a single view of them across multiple touchpoints, with this use case recipe from Tealium that not only improves metrics like click-through-rate but also creates significant marketing ROI.
This recipe mini explores the challenge that organizations face when it comes to blending touchpoints across all channels. It then provides three steps for creating a single view of the customer, as well as case studies on two Tealium customers who have done just that: Asics and Thryv.
