Future First-Party of Marketing
Offered Free by: Tealium Germany GmbH
See All Resources from: Tealium
Third-party data has been a point of contention for marketers for years. While easy to obtain, widely available and effective at driving performance, the effectiveness of third-party data has been called into question.
Consumers today place a high priority on having control over how their personal data is collected and used. Companies are responding to public concerns about privacy with changes to their web browsers and devices. Governments have enacted data privacy regulations in response to consumer demand.
As privacy becomes a growing concern for consumers, businesses must rethink how they use consumer data. Strategies that focus on first-party data—which customers provide directly to businesses—are making it possible to deliver on both privacy and personalization for customers.
Tealium is partnering with Meta to build out performance solutions for today’s ad landscape. Together, we are helping marketers integrate first-party data capabilities that deliver timely and accurate insights in privacy-first ways.
Read this ebook to:
- Learn key differences between first and third-party data
- Understand the benefits of centering your CX strategy around first-party data
- Learn how the ads landscape is evolving and how brands are using Tealium’s Conversions Connector to accelerate their first-party data strategies
